In one scene, spurlock consults an analyst to see what his brand personality is. The official title is now pom wonderful presents the greatest movie ever sold and its scheduled for release on april 22. The film is essentially a making of documentary for a film that doesnt exist. The greatest movie ever sold 2011 including budget, domestic and international box office gross, dvd and blu. Morgan spurlocks the greatest movie ever sold might be the. Selling morgan spurlocks greatest movie ever sold the. A documentary about branding, advertising and product. Salesmanship is his greatest gift, and with this film he truly comes into his own as an equalopportunity pitchman. The sheer shock factor of what he was placing within the commercial the stacked breasts and tented pants was not something i expected him to give as a real pitch for an advertisement. Morgan spurlocks the greatest movie ever sold might be.
The premise behind the production is that the documentary itself would be entirely paid for by sponsors, thus being a form of metafilm. The greatest movie ever sold plays smartly to spurlocks strengths, and the result is a breezy, albeit not particularly enlightening documentary. The greatest movie ever sold 2011 directed by morgan. A documentary about branding, advertising and product placement. Basically, he creates a film in which he explores product placement in his film via finding product placement. After a flood of rejections, he takes a series of meetings with companies willing to align their brand with hisand make no mistake, spurlock is as much a brand as donald trump or. The greatest movie ever sold media is everywhere, it became a part of our life. Essay greatest movie ever sold 1167 words bartleby. We are exposed to thousands of ad messages every day and its hard to imagine how it would feel to live without them constantly surrounding us. That the greatest movie ever sold is about corporate product placement in films is an example of what might be recognised as a classic spurlock twist. Morgan spurlock, filmmaker and, thanks to the greatest movie ever sold, a corporate brand huckster. Association of theater owners, said his members will never forget.
Much of the documentary features spurlock asking people about how product placement works, as well as inquiring about the ethics of it. Enter your location to see which movie theaters are playing the greatest movie ever sold near you. The greatest movie ever sold is a look at product placement, completely funded by product placements. For someone who calls himself a film director, morgan spurlock spends a lot of time in front of the camera.
Greatest movie ever sold essay sample in this movie, morgan spurlock studies the world of marketing by attempting to sell brands a chance to be apart of the film. The city of altoona, pennsylvania was paid to change its name to pom wonderful presents. The greatest movie ever sold by skyler tyce on prezi. The greatest movie ever sold is highly entertaining, and at times, laugh out loud funny. The greatest movie ever sold the scene i found most memorable in the greatest movie ever sold was the commercial pitch to the pom wonderful juice company.
So what happens in the greatest movie ever sold, is that everything from top to bottom, from start to finish, is branded from beginning to end from the abovethetitle sponsor that youll see in the movie, which is brand x. Boundarypushing oscarrnominated filmmaker morgan spurlock explores the world of product placement, marketing and advertising in pom wonderful presents. Feb 04, 20 the greatest movie ever sold the scene i found most memorable in the greatest movie ever sold was the commercial pitch to the pom wonderful juice company. Apr 21, 2011 morgan spurlock, filmmaker and, thanks to the greatest movie ever sold, a corporate brand huckster. Morgan spurlocks new documentary, the greatest movie ever sold, finances itself by its own bootstraps.
The main gimmick being mocked in this documentary by morgan spurlock is product placement, where movies or tv shows use or mention a famous product or brand name. A fantastic trailer for the film has just premiered and you can check it. The greatest movie ever sold official trailer 2011 youtube. The greatest movie ever sold continues this formula, only this time you dont get the added bonus of seeing a man vomit out of his car window. The film therefore contains three commercial breaks for various sponsors, all of them featuring spurlock, and is full of shots. Selling morgan spurlocks greatest movie ever sold the new. Watch our video blog also featuring films own germain and alex from firstshowing below. Deep sleep music 247, calming music, sleep music, meditation music, relax, study music, sleep yellow brick cinema relaxing music 3,620 watching live now. It is a movie about making a movie paid for by product placements. Morgan spurlock seeks corporate sponsorship for a film about advertising and product placement.
Toy story 2 is a film directed by john lasseter, ash brannon. Este documental gira en torno al product placement en las peliculas actuales, asi. Directed by morgan spurlock and starring morgan spurlock, ben silverman, noam chomsky and ok go. Mar 21, 2011 boundarypushing oscarnominated filmmaker morgan spurlock explores the world of product placement, marketing and advertising in pom wonderful presents. Mar 29, 2011 the greatest movie ever sold s attack on the ubiquity of product placement could be seen as a win for the advertising industry tue 29 mar 2011 09. Also sign me up for fanmail to get updates on all things movies. The greatest movie ever sold a title that so easily trips off the tongue, spurlock wades into the world of marketing with. Learn vocabulary, terms, and more with flashcards, games, and other study tools. I would note that paramount sold one of its movies to netflix, which will.
Ensayo sobre documental the greatest movie ever sold. Rocky 1976 topped british website digital spys greatest ever sports movie online poll in 2012, with 18. It lifts the curtain off of the mystery that is product placement and partnerships and encourages viewers to question the system. The greatest movie ever sold movie trailers itunes. Watch the greatest movie ever sold 2011 full movie online free. While andy is away at summer camp woody has been toynapped by al mcwiggin, a greedy collector and proprietor of als toy barn. The official shampoo of the greatest movie ever used by horses and people fun, they want to be in the movie. The money went to the citys police department budget. Marshall mcluhan famously said the medium is the message but here the message is the movie. Superman 1978 was voted the greatest superhero movie in a poll of british adults conducted by virgin media in 2018.
The greatest movie ever sold 2011 movie trailer movie. His goal was to make the first docbuster, all about advertising. The greatest movie ever sold is directed by morgan spurlock, written by spurlock and jeremy chilnick, and produced by spurlock, chilnick and abbie. The greatest movie ever sold is a 2011 documentary film about product placement, marketing and advertising directed by morgan spurlock. Boundarypushing oscarnominated filmmaker morgan spurlock explores the world of product placement, marketing and advertising in pom.
Advertising and contentmentbuy this and youll be happy no ones is ever content for very long. Ensayo sobre documental the greatest movie ever sold slideshare. The movie gives you an in depth look inside the business of advertising by showing the steps and decisions involved. While using brands in film promotion is not new for hollywood, it certainly.
Fascinated by the ubiquity of advertising, documentarian morgan spurlock decides to make a film solely financed by product placement. In the greatest movie ever sold, morgan spurlock super size me renders the process transparent as he documents his attempts to get madison avenue to fund his film. A documentary about branding, advertising and product placement that is financed and made possible by brands, advertising and product placement. Is morgan spurlock buying into film branding or super. The greatest movie ever solds attack on the ubiquity of product placement could be seen as a win for the advertising industry tue 29 mar 2011 09. A fascinating, whimsical whirlwind of a ride, the greatest movie ever sold nevertheless does serious business. The greatest movie ever sold 2011 plot summary imdb. For the greatest movie ever sold, spurlock whores himself out bigtime. The greatest movie ever sold 2011 including budget, domestic and international box office gross, dvd and bluray sales reports, total earnings and profitability. The greatest movie ever sold, he has funded a documentary about advertising and product placement entirely through income he raised by advertising and product placement. The greatest movie ever sold official trailer in hd. The greatest movie ever sold s attack on the ubiquity of product placement could be seen as a win for the advertising industry morgan spurlock launches assault against onscreen. Intrepid filmmaker morgan spurlock directs this bitingly ironic documentary, which scrutinizes the pervasive marketing, advertising and product placement practices that.
Spurlock wanders through a city landscape that feels strangely. The greatest movie ever sold in the documentary the greatest movie ever sold, sprurlocks on a mission to find a big marketing company to sponsor his movie. Watch the greatest movie ever sold 2011 full movie online, a documentary about branding, advertising and product placement that is financed and made. In this movie, morgan spurlock studies the world of marketing by attempting to sell brands a chance to be apart of the film. The demand for tv is so great that governments are nervous it could break the. Fromage three beers ratings along with michael moore, morgan spurlock is one of the most and few recognizable documentary filmmakers out there. Boundarypushing oscarnominated filmmaker morgan spurlock explores the world of product placement, marketing and. Mar 15, 2011 that the greatest movie ever sold is about corporate product placement in films is an example of what might be recognised as a classic spurlock twist. The greatest movie ever sold year 2011 running time 90 min. Country united states director morgan spurlock screenwriter. Morgan spurlock, creator of super size me, introduced his documentary on product placement and other forms of marketing last friday. Though many of the companies he contacts decline to participate, spurlock gains support from businesses such as jetblue airways and ban deodorant. In fact, the films greatest shock comes in a brief excursion to sao paulo, brazil, a city that has banned all outdoor advertising.
The greatest movie ever solds attack on the ubiquity of product placement could be seen as a win for the advertising industry morgan spurlock launches assault against onscreen. So the movie will be called the greatest movie ever sold. The greatest movie ever sold a documentary about branding, advertising and product placement that is financed and made possible by brands, advertising and product placement. The films slogan is hes not selling out, hes buying in.
The greatest movie ever sold, a film that was fully financed through product placement from various brands, all of which are integrated transparently into the film. Watch the movie trailer for the greatest movie ever sold 2011. May 30, 2011 morgan spurlock, creator of super size me, introduced his documentary on product placement and other forms of marketing last friday. The greatest movie ever sold isnt the greatest ever made. The greatest movie ever sold offers a humorous look at the ways in which advertisers resort to ever more subtle tricks and gimmicks in movies. This weeks marketing buzz surrounds a film comprised of, funded by, and. The greatest movie ever sold is a documentary directed by morgan spurlock. He goes on a wild goose chase to find the company that meets his needs as far as what he expects out of the movie.
1364 474 36 1181 576 1251 1479 1098 1184 570 162 795 402 284 950 806 1323 926 630 3 1414 83 556 152 944 293 591 394 1315 1182